Q & A with Kerrick
In this post, I’ll answer some useful questions about hiring the right real estate photographer for you. After all, it’s important to establish a good relationship with your photographer.
If you were a real estate agent, what would you wish to know about photographers? Any inside secrets?
So many real estate photographers cite their expensive equipment as part of their qualifications. Unfortunately, an expensive camera does not make a good photographer. Sure, a bit of fancy hardware can make a bad photographer mediocre, but to truly capture the selling points of a home you must understand the principles behind photography: lighting, composition, and the art of telling a story in a photograph.
Many real estate agents want photographs to be purely documentary. Some think photographs serve only to show every nook and cranny of the room to potential buyers. However, I am of the opinion that photographs should stir an emotion in the viewer; if a potential buyer sees a photo of a house and begins to imagine themselves living in that space they are much more likely to schedule a showing of the house—and every real estate agent knows, face-to-face contact like that is worth so much more than a glance at a photo. By showing how a room feels rather than only how it looks, a photograph can elicit an emotional response and help casual viewers seriously consider a property.
What advice do you have for an agent looking to hire a real estate photographer?
When hiring a real estate photographer, be sure to look at the most important things: their portfolio, the services they include, and the available add-ons you can purchase. A great real estate photographer has consistent work in his portfolio that will make the listings he shoots stand out from the crowd.
Included services such as internet virtual tours make it easier for you as an agent to market the property. Add-ons such as pole-aerial photography and gift DVDs with home photo slideshows make it possible for you to stand out, even among the other clients of the same photographer.
What questions should an agent ask to hire the right real estate photographer?
There are plenty of questions you should ask when hiring a real estate photographer, but don’t forget the following questions. Make sure the answers line up with your expectations—or that the photographer can explain why he answered that way if they don’t.
How may I use the photographs you create?
How many photographs are included?
If I want to highlight a part of the property, can I ask you to photograph that specifically?
Do you have any information I can give to the sellers to help them prepare the home to be photographed?
Do you have any other questions for me?
If you have any other questions you would like me to answer, feel free to leave a comment on this blog post! I’d be glad to answer.